Cans of the Month
July 1999

Schlitz began canning its famous Malt Liquor around 1960. Shortly after 1970 the cans featured the famous Schlitz Malt Liquor bull. With the red beer fad of a couple of years ago Stroh’s, the new owner of the Schlitz line, introduced its Red Bull beer. The first can shown here is a Red Bull exported to far east. This Red Bull is pegged at 7.1 per cent alcohol by volume. Stroh also used the famous bull brand to sell other high potency brews overseas. The other colored bull cans are the Silver Bull at 5.5%, the Gold Bull at 5.9%, the Blue Bull at 7.7% and the ultimate Black Bull at 10%.

Cans of the Month August 1999